The story of the coffee shop, and the now-censored sign

The chain is renowned for free and easy usage of offensive words on pavement chalk boards.

When the walls are adorned with portraits of Stalin, the toilet cubicle has a fake CCTV camera installed, and there are impulse purchase items like ebola masks at the point of sale, just how does a coffee shop chain masquerading as an independent business ensure continued news coverage? Bermondsey Street Coffee has the answer. Or rather, the artist formerly known as Bermondsey Street Coffee.

The chain is renowned for free and easy usage of offensive words on pavement chalk boards, and if you dare to write a complaint letter they'll publish it online. Their Twitter feeds are well worth a look - we guarantee you'll be amused, no matter how grown up you think you are.

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The terribly hip hipsters have secured newspaper space by renaming their Bermondsey Street store based on the "who's for coffee? You for coffee?" joke. The old ones aren't always the best.