Globally renowned psychologist visits University of Chichester to share Dr Albert Bandura’s last published work
![Dr Daniel Cervone from the University of Illinois Chicago and Dr Laura Ritchie from the University of Chichester](https://www.sussexexpress.co.uk/webimg/b25lY21zOmQ3Y2UyMDUyLThhZGQtNGIxNi1hM2QzLTQwNTA0ZTI1NGQyODo4M2YyOTM0Zi1iNjA2LTQzNDYtOGM4MS1hYmEwZWZhYzc2ZmE=.jpg?crop=3:2,smart&width=640&quality=65&enable=upscale)
![Dr Daniel Cervone from the University of Illinois Chicago and Dr Laura Ritchie from the University of Chichester](/img/placeholder.png)
Dr Albert Bandura, the most highly-cited figure in contemporary psychology, was known internationally for his groundbreaking lines of research on observational learning, behavioural change, moral behaviour and self-efficacy. His final book, Social Cognitive Theory, was published by Wiley in the UK in May.
Dr Daniel Cervone, Professor of Psychology at the University of Illinois Chicago said: "The perfect location for this book launch event was Chichester, home of Wiley publishing, a new lab on self-efficacy processes directed by Professor Ritchie, and the lovely Chapel of the Ascension."
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Hide AdThe event also marked the launch of a new research lab at the University of Chichester, led by Professor Laura Ritchie. The Lab for Self-Efficacy, Performance and Agency is an interdepartmental collaboration between psychology, music and sport, which will research topics related to self-efficacy and performance.
Dr Laura Ritchie, Professor of Learning and Teaching at the University of Chichester said: “It was a pleasure and a privilege to have words from Dr Mary Bandura and to have Dr Cervone speak. I could not have hoped for a more perfect event to launch my research lab.”
Professor Ritchie introduced the event and read opening remarks provided by Dr Mary Bandura. Dr Cervone’s talk was followed by a Q and A with Dr Cervone and Dr Ritchie taking questions from the audience.