The use of influencers to promote products is false advertising, says new study

A new study of 2000 Brits by David Lloyd Clubs, has revealed that nearly two thirds (64%) admit that they never see success from diet and fitness fads that promise a weight loss quick fix.

In particular, the average individual tries 17 new diets and spends £3290 on health and fitness products in their lifetime, only to see them fail.

When Brits do try unhealthy fitness fads and ultimately fail, they cite feeling disappointed (42%), frustrated (31%) and unmotivated (24%) One in ten (13%) even admitting to considering surgery to get the results they crave.

And it is not just the fads that are causing frustration, as the nation is catching onto the sales tactics too, with almost half (46%) stating the use of celebrities or influencers to promote weight-loss products is false advertising. This is because they don’t use the products themselves. A further two fifths (41%) agree that they promote unachievable goals to the public.

Promoting active health and wellbeing

David Lloyd Clubs, the leading health and fitness group, is on a mission to encourage Brits to say no to fitness fads and yes to a lifetime of wellness.