As an example, Adam Webster recently agreed a new deal with the club, and the towering defender is delighted to have put pen to paper on a fresh extension.
“I am absolutely over the moon to sign a new deal," he said. "As soon as I heard there was the potential for me to sign a new contract I was thrilled and I am pleased to get it done. Now I can focus on the new season.
“The club have shown a lot of faith in me to bring me here in the first place, to reward with me a new contract is amazing and I can’t wait for the next five years.
“It’s an easy project to buy into, without a doubt. You can see the way the club is going and everyone is pulling in the right direction, it’s a great place to be. It’s a fantastic place to come and work every day, to work to improve.”
Webster has also developed a close bond with Graham Potter, Albion's head coach. Potter has often praised Webster not only for his performances on the pitch but for also for his professionalism and positive influence with the rest of the squad.
“From the first day I signed I’ve had a great relationship with the gaffer. The level of detail he goes into every day, he gives us the best chance to go out and perform every week. There is nowhere else I would rather be playing my football.
“We’ve got a good bond, he’s very honest and is approachable. You can chat to him about anything, if you’ve got anything you want to get off your chest his door is always open, that’s massive for us as players.”
“I will be around for a bit longer which some might not be too happy about! But I am sure deep down all the boys are happy that I am here for the long term.”
We’ve gathered the best of today’s Premier League transfer speculation below…
![Ademola Lookman is unsure about making a move to Premier League club Burnley. The Clarets are struggling to close a deal for the Crystal Palace target. (The Sun)
Crystal Palace (Photo by Justin Setterfield/Getty Images)](https://www.thestar.co.uk/webimg/b25lY21zOmE0ZjYwNzgzLWQxZWYtNDM3Yy05YzI4LWRhOGEyOGRmOTk1OTo2YzM0ZmVkMS1jMDQ1LTQ3NWYtYWNkMC01NGUzMDgyMGRkMzA=.jpg?crop=3:2&width=800)
1. Clarets face Lookman struggle
Ademola Lookman is unsure about making a move to Premier League club Burnley. The Clarets are struggling to close a deal for the Crystal Palace target. (The Sun) Crystal Palace (Photo by Justin Setterfield/Getty Images) Photo: Justin Setterfield
![Tottenham Hotspur are ready to challenge Premier League rivals Leicester City for Inter centre-back Stefan De Vrij. (The Express).
(Photo by JOHN THYS/POOL/AFP via Getty Images)](https://www.thestar.co.uk/webimg/b25lY21zOjM0OGU0NDIxLWExOTQtNGQzMy05NDU4LWYyZGVhMDZlNmMzZjowY2U3MjU1MS0yZWM3LTRiNjEtOWVmOC1jMzQyNWY4MmU2YTU=.jpg?crop=3:2&width=800)
2. De Vrij in demand
Tottenham Hotspur are ready to challenge Premier League rivals Leicester City for Inter centre-back Stefan De Vrij. (The Express). (Photo by JOHN THYS/POOL/AFP via Getty Images) Photo: JOHN THYS
![Burnley lead the race to sign Ryan Christie. Celtic could sell the midfielder for just £5 million this summer. (Sunday People)
(Photo by Steve Welsh/Getty Images)](https://www.thestar.co.uk/webimg/b25lY21zOmMyMTM5NDMwLWI0M2YtNDU3Ny1hNjhlLTMwYTc5NTQ4NjIzODo0ZmRhOWNkOS05ZjQ5LTQ1YTEtOTU5MC1hMTc0OTU2YmZmNTc=.jpg?crop=3:2&width=800)
3. Clarets lead Christie race
Burnley lead the race to sign Ryan Christie. Celtic could sell the midfielder for just £5 million this summer. (Sunday People) (Photo by Steve Welsh/Getty Images) Photo: Steve Welsh
![Leeds United are one of a number of clubs interested in signing Fulham winger Fabio Carvalho. The wide man has rejected a new contract offer to extend his stay at Craven Cottage. (Daily Mail)
(Photo by Steve Bardens/Getty Images)](https://www.thestar.co.uk/webimg/b25lY21zOjE2YTI4NDY4LTIyYjMtNGEwOS04YjkxLTMzM2M1ZDVmMDhhNzpmMjRhMWE1My00NGJmLTRkMmQtYmZjNi05YzIxNmIwMDhkMTE=.jpg?crop=3:2&width=800)
4. Leeds want Carvalho
Leeds United are one of a number of clubs interested in signing Fulham winger Fabio Carvalho. The wide man has rejected a new contract offer to extend his stay at Craven Cottage. (Daily Mail) (Photo by Steve Bardens/Getty Images) Photo: Steve Bardens